Thursday, November 12, 2009

More Bang For Your Dine


The easiest thing to do for us humans is: to criticize. We criticize about all kinds of things; Trinity students and staffs complain about false representation in the Trinitonian and international students complain of inadequate services among many. But nothing comes even close to the criticism that Aramark Dining Services draws from student body at Trinity University.

Students at every chance they get lament at exorbitant Aramark food prices and Trinitonian columnists go one step further to compare prices of pineapple cups in Mabee to that of a pineapple offered at HEB and term Aramark pricing as 'ridiculous'. Mabee Hours comes second in the list that students complain most about. But a recent development on part of Aramark to offer special combos at a price cheaper than earlier has left Trinity students baffled and amused. Aramark which had projected itself as a soul-less classic capitalist, driven towards maximizing profit did something that students would call 'out of the blue'.

We students always fear running out of dine money before the end of semester which is partly aggravated by upward adjustment of Aramark food prices in line with inflation. Never have we seen downward readjustment, if you will. Sandwiches that we used to get for $6.19 now comes for $5.99 with free drinks and home-made chips and similar special combos have been introduced for pizza, hamburgers, quesadilla and Pasta. If Aramark seeks to redeem its brand image then probably it will get much more than that. It will win more berth in students' hearts if it continues this offer for considerable time. But how long is this 'considerable length of time' is questionable since Aramark has a condition * for limited time only.