Tuesday, February 17, 2009

Is France heading towards Brave New World?

Nicholas Sarkozy, the husband of a celebrity and also the French President (did you get the humor?)  pledged 600 million pounds to French newspapers. Additionally, he made a provision to give every 18 year old French a free subscription of his/her favorite newspaper for the entire year. Sarkozy argues that the motive behind this is to save the ailing newspaper industry and moreover it would inculcate reading habits among young people right from 'a young age'. But this move by the French President could be looked with ambivalence and sarcasm.
I wonder what Aldous Huxley's (the author of Brave New World, you haven't read it? It's fabulous) reaction would be to this move. This is the modern era's crafty method of controlling young minds much in the same way that people are controlled in Brave New World by the individual states. At a time when we are still assessing the impact of media and trying to determine in what ways it can affect the social, emotional and other aspects of an individual, a family or a society, this provision in the form of 'altruism' seems to be taking shortcuts. It has been proved beyond reasonable doubt that media can have a huge impact on individuals, but the task to determine whether that impact is good or bad is still incomplete. Every single 18-year old French youth would be reading what the French media want them to. Since the state is injecting huge money into newspaper market and trying to disguise itself as an altruist, it could have significant control over the publication of materials. The state virtually would have the power/ability to control every single 18-year old French minds. The situation looks so bleak to me. This is not far from what Aldous Huxley feared in his novel, Brave New World. Could making every French youth read French newspapers be modern version of Huxley's hypnodaeia? Several parallels could be made.
Also, once the French youth start reading French newspapers right from 'a young age', it is highly likely that they would continue it. When you repeatedly engage in some form of art, it can become so addictive. Isn't it the same reasoning why soap operas on televisions make no sense to first-timers while it is so addictive for regular watchers? Sarkozy, you have some intelligent brains besides a beautiful wife. Here goes Huxley's statement, "Oh Brave New World".

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